Why is it important that you have the basics of crisis management down BEFORE an ugly situation hits?
Sharing this month's most popular content and crisis management insights you won't want to miss out on.
Volume XX | October 15, 2019
Just a Thought...
"An investment in knowledge pays the best interest."
— Benjamin Franklin
From the Editor
3 Reasons You NEED To Know Crisis Management Best Practices
While nobody wakes up in the morning eager to face a crisis, it only takes one look at the headlines today to see that crises can (and do!) come out of nowhere. They impact organizations of all shapes and sizes, from small local charities or "Mom and Pop" operations to global Fortune 500 companies and everything in between.
The reality is that you're bound face situations that could easily become crises constantly, and some of these situations will become a true threat to your reputation, and your bottom line. Understanding the risks and opportunities in these situations can make or break your organization, but to capitalize the right way - and with the necessary speed - you need to know what you're doing in advance!
Here are our Top 3 Reasons You NEED To Know Crisis Management Best Practices:
Recognizing a crisis early on speeds response. Today's audiences expect communications within 20 minutes of learning about an issue, leaving no time to "learn as you go" when a true crisis situation appears.
Plans are useless unless you know your best practices. You may have a crisis plan gathering dust somewhere, but plans are only worth the paper they're printed on if nobody knows enough basics to actually execute.
Being prepared saves money. Knowing how you will detect, prevent, and respond to crisis situations reduces reaction time, increases effectiveness of your response, and overall leads to less lost business due to negative issues of all kinds, from the "small but sticky" to full-blown crises that threaten to close your doors for good!
One of the most common statements heard from clients we assist with breaking issues is, "I wish we would have gotten started on crisis management sooner." The place to start is learning best practices, and the time to do it is now.
If you're interested in taking the next step, we're now offering a free preview of our new e-Learning course on Crisis Management Best Practices.
Created by our team of Bernstein Crisis Management experts, this new Best Practices in Crisis Management Online Training Course is designed for people that understand the reality of a crisis happening in the world, and for those who are interested in being part of the solution when faced with a crisis situation. [Read More]
Sorry Joan Jett, Reputation Does Matter
While what exactly constitutes a “bad” reputation varies depending on factors including industry, past behavior, success level, and many more, to not care at all is rarely a smart move – unless you’re Joan Jett herself of course! Enjoy this guest post from Australian crisis pro Tony Jaques. [Read More]
Want to Learn More About Crisis Management Services? Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who would like to discuss their needs or learn more about how BCM's four phases of crisis management - planning, training, simulation and response - can better protect their organization in a world where the outrage machine makes headlines every day.
Bernstein Crisis Management is a specialized firm dedicated, since January 1994, to providing rapid, highly effective strategies for preventing and managing crisis situations that harm people, property, business continuity, reputation and the financial bottom line. We guide our clients through every step of the crisis management process, from preparation to response, and are available 24/7 for assistance. Our more than 30 years of experience assisting clients worldwide makes us an absolute authority on preventing and responding to crisis situations.
Unlike most public relations firms that only offer crisis management as a side practice, we’re specialists.
By exclusively focusing on the full spectrum of services needed to prevent and/or mitigate crisis situations, we set ourselves apart from the competition. Company president Jonathan Bernstein started the first international email newsletter on the topic of crisis management, which now reaches readers in 75 countries, and his article, “The 10 Steps of Crisis Communications” has received some 400,000 mentions online and has been reprinted in more than 20 languages. Our experts are also regular sources for popular media outlets such as The Wall Street Journal, Forbes, Entrepreneur, CNN, BBC and CGTN, and have been published in hundreds of articles.
To meet the Bernstein Crisis Management team, click here.
All information contained herein is obtained from sources believed to be accurate and reliable.
Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Erik Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein and Erik Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.
Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Erik Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.
Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages.
A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.
Bernstein Crisis Management, Inc., 700 S. Myrtle Ave, #404, Monrovia, CA 91016
